Some inspiration

We are always looking around from some new stuff. GrainEdit is a great site to pick up on ideas about inspiration and just some nice eye candy. Take a look at these covers. You might be seeing something like it in Mishpacha soon http://grainedit.com/2013/05/28/ariane-spanier/

Another Leak

Mishpacha magazine has done some extensive research on government leaks from Binyamin Rose in issue 464. The inside article is very dramatic and was put together proper by Simi Feld. I saw the whole layout and its worth getting the magazine just for this. I can say this because I saw the whole thing, more than that I can't tell you unless its for the right price. What I will do is show you the opening spread. If I show you any-more I might have to take flight to Hong Kong and go incognito.

Creative Direction: Menachem Weinreb
Graphic Design: Simi Feld
Production: Faigy Hutner

Drop Shawdows are Back!?!

I started out designing magazine cover for Mishpacha over four years ago (wow!). Starting out I really never liked the drop shadow effect. It seemed cheap, a gimmick to make things stand out. However, somehow I have become addicted to these drop shadows lately. I think I have to stop. Do you think they add or take away? Would love to hear from you.

the ghetto chef

Have seen a lot of food magazines lately. Many of the ingredients are hard to get and expensive. Made this real quick. It has mushrooms, plums, and pears to name a few. The whole wheat toasted pita is coated with a basalmic honey combo. I can let u know more, but it was quick, cheap and yummy.

Obamacare for idiots?!? I think not

Is Obamacare bad? I must say that it doesn't seem so bad. My ebullient attitude towards this new program based on the great breakdown of the subject. This is due to the great planning of the design of the text and the layout. Very easy to read and comprehend. Thank you Mishpacha

How it was done:
The inspiration of the design was info-graphics. The idea started from the website http://visual.ly/. This is a good resource on how people handle subjects that can be broken down to shape and colors. Visit the page its worth it. It helped us to formulate a design to better understand Obamacare. If that's not greatness, what is...

Creative Direction: Menachem Weinreb
Graphic Design: Aviva Kohn
Production: Faigy Hutner

Mag 460

Mag 460

The assignment was how to make the Kotel crumble. Its never easy for Mishpacha designers because often are sources are limited to a few photostock sites. The idea of rocks falling from the Kotel is a tuff one because of the size of the stones and the uniqueness of the the type of stones used in the Kotel. Those stomes are hard to find on the stock sites so we needed to create our own.

So how did we get it done.

We needed to start off with a picture of the kotel.

Pretty standard. you can get this off shutterstock. no biggie

Next step is a little tricky. So using some knowledge of CGI graphics. We bought another image

This composite is very similar what you would recreate in a 3D modelling program. However, one problem is that these stones have no texture and the size is not the size of the Kotel stones. So we elongated the image a bit with the photoshop skew tool and then we got some texture from our good friends at textureking.com (a great place for free textures)

So we found a texture that we were able to overlay and then we played around with a few actions and then Volia! the Kotel crumbles at the hands of the Women of the Wall...er...hmmmm. Well, that is not a good thing, but for us at graphics we like the way it came out on such a short time (granted productions definition of short may differ with graphics)

Well hope you liked this like tutorial. If you want to know more. Please come down on any given Sunday and we can teach you how it gets done.

If you cant come heres the cover 

Creative Direction: Menachem Weinreb
Graphic Design: Simi Feld
Production: Faigy Hutner

Tiffany's Brilliant App

Has anyone seen the Tiffany App lately? Well if your like me, you haven't and sure enough its our loss. I don't have a tablet and wish I did just so I can see the brilliant work of Matte Stephens. Tiffany outsourced Matte to design their new holiday season interactive App. Well, if you cant afford the jewellery, take advantage of the game illustrated by Matte Stephens.

http://matteart.blogspot.co.il/2012/11/i-had-pleasure-of-working-with-tiffany.html