Tiffany's Brilliant App

Has anyone seen the Tiffany App lately? Well if your like me, you haven't and sure enough its our loss. I don't have a tablet and wish I did just so I can see the brilliant work of Matte Stephens. Tiffany outsourced Matte to design their new holiday season interactive App. Well, if you cant afford the jewellery, take advantage of the game illustrated by Matte Stephens.

http://matteart.blogspot.co.il/2012/11/i-had-pleasure-of-working-with-tiffany.html

Nano Nano

I must write this and you must know.  I dont care where you are and what you know about graphics. This week Mishpacha put out the phatest, article ever! I can't say enough.. It deserves an award in some type of journal. You know, I think we should enter this somewhere...Its awsome. Simi Feld took this piece to another level.

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Creative Direction: Menachem Weinreb

Graphic Artist: Simi Field

Production: Faigy Hutner

On the Cutting Room Floor, Part One

Flashback, Family First 320. Everyone loved the picture that appeared on cover. It was taken by Jolee Photography, nice! What the people out there do not know is that it wasn't the only option. While making the cover, we often agonize over what is the best picture to use that will best represent the article. FYI, the most challenging covers are the holiday covers. Since the amount of stock Jewish Holiday are limited,  we often have to be more creative and yes, sometimes dish out some cash for special photo shoots  So in this case find below some other options. Did we make the right choice? 

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Biased I am, the kid on the right is my son. Otherwise,I love them both!!! 

HAPPY HOLIDAYS (I'm refering to Chanukah, Oy Oy Oy)

Picassos Blue Period

"Hey, I'z no dummy. One of dem pictures is not a Picasso" you might be saying. True my friend, you are correct. What these pictures do have in common is that they all have a under lying color of blue. Most pictures coming in through a digital camera will have a blue tinge. It is hard to notice, but when taken out, the difference becomes much more apparent  So when working on images, especially that go to print you must take out the blue.

How its done:
Its quite simple. In Photoshop while working in RGB, go to the Curve channel. In the Curves menu, select the blue Channel. After that, lower the blue, and you will 9 out of 10 times see a world of difference on the screen. With such a method you will see a great difference in the printed picture. If this is not done then the pictures usually print as if the subject has a blue overlay.

Leave the Blue Peroid to Picasso and keep your pictures more alive and realistic. I will thank you and so will will Pablo for not trying to rip him off. Adios!

P.S. I forgot to take the blue out of the picture on the cover, it could have that much better. :-(

who needs gettyimages...we do!!! (maybe)

A great place to get some inspiration is gettyimages.com.  Pricey, but certainly the address to see some very creative images taken by today's top stock photographers. For the cover for FF 321 we needed to find the right picture that had the right mood. We found a picture on Getty that seemed to have the right blend of lighting and color, but something wasn't really working (picture on right). So we, at the graphic hub,  put on our thinking caps ( mine happened to be surprisingly rather new, barely used in elementary school) and put together our our photo shoot  This resulted in  in this weeks cover. Special thanks for Brachi Rosenes to help out and making this happen

Creative Direction: Menachem Weinreb

Photo Stylists: Brachi Rosenes, Aviva Kohn, Simi Field, Leah Pinsky

Production: Faigy Hutner