pinch"d"shade

Hi all

check out a new webcomic

http://pinchdshade.weebly.com

more to follow in this coming year

Somethings are just better simple

Cartoons are everywhere. In truth this is the best time EVER to get into and start doing cartoons or animation. The web made it possible for everyone to start there own animation and cartoon company. No longer is distribution is a problem. No longer is printing costs a problem. Even the technical issues of shooting animation no longer exists. I remember having to go to the School of Visual arts animation room to do my pencil test and if you wanted to color that was a whole process. Now Flash and After Effects took care of that whole issue. However, one thing I would like to go back in time is the style of animation. But alas, its not just me alone. Cheerios just launched a new ad campaign and new Rocky and Bullwinkle spin off of Mr. Peabody will be released by Dreamworks in 2014. So if you want to get a pulse of where style is going, look no further. I have no doubt that my kids will be asking to me to buy "poodle" skirts and bowling shoes very soon. Gadzooks!

You love Google Doodle, you'll love this!

Yes those Creative Google banners that change all the time has a name. They are part of a division of Google called Google Doodle and people actually get paid for this! So once you fully absorbed that fact, you can actually check out that place on the web and let the reality of your boring job and these amazing illustrations soak into your subconscious. To make things easier I am posting a link to that magical site and you can oogle over google doodle :)

http://www.google.com/doodles/200th-anniversary-of-grimms-fairy-tales

Overlays you will luv!!!

Take a look at the animator/illustrator Jon Klassen. His style is simple, but very sophisticated. His use of lines are brilliant and his art makes you want to cry (boo hoo, see I told you so). Take a look at his site, take a look at his books. Buy them for your kids and make them happy...well...you will be happy and then your kids will be sure to follow.

He has the cute video as well.

FF First Cover

Raw Foods. Not such a topic that might temp the tummys of the average FF or Mag reader. Chasidish women in Williamsburg. Again, not the mecca of trend setting locals. However, blend them together it makes for a very fasinating subject on Raw foods that has changed the lives of many in a community very steeped in their kishka and chicken liver. 

So I had this idea. Since its about changing the face of Williamsburg, from old to new. Capture this idea from a product point of you. Since the only whisky I drink is Old Williamsburg I am familiar with the bottle. So the idea was to change something to reflect the idea of changing something from the old to the new. So I took the photos which resulted in the pic on the right. Needed to photoshop (left) it a bit and it became the cover. 

I had many design issues with this cover. I hope some message was carried across to the viewer. What was your feeling?

Thanks to Cellar 18 of RBS for the bottle (hic)

Monsters University Character Design

Summer is out and so are the advertisements for summer movies. One animated cartoon to note, Monsters University. From the poster advertisements or the movie (i wont tell) you will see the end product rendered in 3D. If you ever wondered how these characters come to life before 3D you must check out Chris Sasaki blog. This is a behind the scenes look of the characters before they get rendered and a interesting insight on the man who made some of it happen.

Enjoy and learn!

http://sakiteriyaki.blogspot.co.il/

Some inspiration

We are always looking around from some new stuff. GrainEdit is a great site to pick up on ideas about inspiration and just some nice eye candy. Take a look at these covers. You might be seeing something like it in Mishpacha soon http://grainedit.com/2013/05/28/ariane-spanier/

Another Leak

Mishpacha magazine has done some extensive research on government leaks from Binyamin Rose in issue 464. The inside article is very dramatic and was put together proper by Simi Feld. I saw the whole layout and its worth getting the magazine just for this. I can say this because I saw the whole thing, more than that I can't tell you unless its for the right price. What I will do is show you the opening spread. If I show you any-more I might have to take flight to Hong Kong and go incognito.

Creative Direction: Menachem Weinreb
Graphic Design: Simi Feld
Production: Faigy Hutner

Drop Shawdows are Back!?!

I started out designing magazine cover for Mishpacha over four years ago (wow!). Starting out I really never liked the drop shadow effect. It seemed cheap, a gimmick to make things stand out. However, somehow I have become addicted to these drop shadows lately. I think I have to stop. Do you think they add or take away? Would love to hear from you.

the ghetto chef

Have seen a lot of food magazines lately. Many of the ingredients are hard to get and expensive. Made this real quick. It has mushrooms, plums, and pears to name a few. The whole wheat toasted pita is coated with a basalmic honey combo. I can let u know more, but it was quick, cheap and yummy.

Obamacare for idiots?!? I think not

Is Obamacare bad? I must say that it doesn't seem so bad. My ebullient attitude towards this new program based on the great breakdown of the subject. This is due to the great planning of the design of the text and the layout. Very easy to read and comprehend. Thank you Mishpacha

How it was done:
The inspiration of the design was info-graphics. The idea started from the website http://visual.ly/. This is a good resource on how people handle subjects that can be broken down to shape and colors. Visit the page its worth it. It helped us to formulate a design to better understand Obamacare. If that's not greatness, what is...

Creative Direction: Menachem Weinreb
Graphic Design: Aviva Kohn
Production: Faigy Hutner

Mag 460

Mag 460

The assignment was how to make the Kotel crumble. Its never easy for Mishpacha designers because often are sources are limited to a few photostock sites. The idea of rocks falling from the Kotel is a tuff one because of the size of the stones and the uniqueness of the the type of stones used in the Kotel. Those stomes are hard to find on the stock sites so we needed to create our own.

So how did we get it done.

We needed to start off with a picture of the kotel.

Pretty standard. you can get this off shutterstock. no biggie

Next step is a little tricky. So using some knowledge of CGI graphics. We bought another image

This composite is very similar what you would recreate in a 3D modelling program. However, one problem is that these stones have no texture and the size is not the size of the Kotel stones. So we elongated the image a bit with the photoshop skew tool and then we got some texture from our good friends at textureking.com (a great place for free textures)

So we found a texture that we were able to overlay and then we played around with a few actions and then Volia! the Kotel crumbles at the hands of the Women of the Wall...er...hmmmm. Well, that is not a good thing, but for us at graphics we like the way it came out on such a short time (granted productions definition of short may differ with graphics)

Well hope you liked this like tutorial. If you want to know more. Please come down on any given Sunday and we can teach you how it gets done.

If you cant come heres the cover 

Creative Direction: Menachem Weinreb
Graphic Design: Simi Feld
Production: Faigy Hutner