Sunday, May 19, 2013

Mag 460

Mag 460

The assignment was how to make the Kotel crumble. Its never easy for Mishpacha designers because often are sources are limited to a few photostock sites. The idea of rocks falling from the Kotel is a tuff one because of the size of the stones and the uniqueness of the the type of stones used in the Kotel. Those stomes are hard to find on the stock sites so we needed to create our own.


So how did we get it done.

We needed to start off with a picture of the kotel.
Pretty standard. you can get this off shutterstock. no biggie

Next step is a little tricky. So using some knowledge of CGI graphics. We bought another image
This composite is very similar what you would recreate in a 3D modelling program. However, one problem is that these stones have no texture and the size is not the size of the Kotel stones. So we elongated the image a bit with the photoshop skew tool and then we got some texture from our good friends at textureking.com (a great place for free textures)

So we found a texture that we were able to overlay and then we played around with a few actions and then Volia! the Kotel crumbles at the hands of the Women of the Wall...er...hmmmm. Well, that is not a good thing, but for us at graphics we like the way it came out on such a short time (granted productions definition of short may differ with graphics)


Well hope you liked this like tutorial. If you want to know more. Please come down on any given Sunday and we can teach you how it gets done.

If you cant come heres the cover 

Creative Direction: Menachem Weinreb
Graphic Design: Simi Feld
Production: Faigy Hutner